Social media is mushrooming in size, spreading from its early roots with younger adults into mainstream consumers. Every minute, there are some 1.7 million Facebook posts, a third of a million tweets, plus some 2.8 million YouTube views, according to Edelman Digital’s 2013 Social Media Trends.
Get smarter about the way you engage your customers with a handpicked selection of trends, articles and viewpoints relevant for today’s marketing landscape.
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What does it take to be a successful CMO in the digital age? Marketing leaders used to rely on their experience and instinct to determine what would work and what wouldn’t. The rise of digital marketing has changed all that. It’s changing the way we do business. Here are three things I think CMOs can do in order to stay relevant in times of rapid transformation.
In my last post I talked about the value of one-to-one marketing, and the three things it takes to get it right. Now I’d like to take a look at the reasons one-to-one marketing is so important today, and why we need to transform our whole approach to marketing.
Aug 21, 2013
What does the future of marketing look like? Most of us already realize that mass marketing isn’t working. Customers are tuning out...
Here’s what we all know—we live in an age of empowered customers. Customers have unlimited access to information and can instantly share it with the world.
About JoJo Cheung
I am the Director of Marketing & Communications at IBM ASEAN and have championed change and marketing transformation throughout my 16-year career in IBM. With my leadership experience in Hong Kong and Greater China Group, my charter today is to grow the IBM brand in driving business growth in ASEAN. Read my blog posts and share your views with me!
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Understanding what customers really want is something marketers have been trying to do for a long time. We used to rely on comment cards, feedback forms, and suggestions boxes marked “How Are We Doing?” Surveys, focus groups, polls—there are many ways to get people’s opinions and preferences. But most researchers can tell you the real truth about these feedback mechanisms: People generally say one thing—and then, they do something completely different.
May 28, 2013
I like the personal approach. I think it’s great when companies go out of their way to understand me and to give me exactly what I want… sometimes before I even know I want it. But as a marketer, I know just how hard it can be to make that happen.
May 24, 2013
In my post on The Business Impact of Generation C: Your Connected Customer, I talked about the importance of one-to-one marketing and how today’s consumers (like all of us) demand the personal touch, throughout every stage of their buying lifecycle. But how can you actually deliver on that promise? There are so many channels, so many options, and let’s face it, our marketing departments only have so many people! Automation is the key, so let’s look at few of them.
The views and opinions mentioned in this blog are strictly my own and in no way reflect those of IBM or any other corporation or individual in any manner